Custom Formulation
Don't begin with an ingredient. Begin with the product you want to create.
A good development brief answers a clear set of questions before a single ingredient is chosen.
A good development brief answers:
Who is it for?What should it do?How should it feel?Where will it be sold?What should it cost?What should differentiate it?
Our Development Approach
Our development approach can consider:
01
Product Objective
What role should the product perform?
02
Format
Serum, cream, lotion, cleanser, shampoo or another format.
03
Actives
Selection based on formulation compatibility and positioning.
04
Sensory Experience
Texture, spread, absorption, foam and after-feel.
05
Packaging
Product-pack compatibility is considered during development.
06
Commercial Viability
A beautiful formula must also make commercial sense.